So, I went to an exhibition for Marketing Professionals today. I enjoyed it because all the other marketers were trying to sell their stuff and it’s virtually impossible to come up with a sales pitch for me.
SALES PEOPLE: “Hi, I’d like to tell you about our awesome new exhibition material stand/radio station/magazine that will really boost your business. What do you do?”
ME: “We make rigid extruded thermoplastic sheeting.”
SALES PEOPLE: “Um.”
ME: “Basically we take polymer beads and melt them and put them through a big machine and then it becomes a big, hard plastic sheet.”
SALES PEOPLE: “That’s interesting…”
ME: “Let’s talk about your ideas for a jingle!”